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"The data leak was from one of our test databases, the majority of data were dummy data and were randomly generated, and the vulnerability was immediately remediated," he added.

He said that passwords have been reset for the "small number" affected, and said they will be notified.

However, based on our analysis of the sample database that ZDNet obtained to verify its authenticity, we have no reason to believe that this is test or dummy data.

And other personal information like body type, height and weight (if a user chooses to enter it), desires, interests, race, turn-ons, the type of person a user is seeking to interact with, and whether the user smokes and drinks. A third wastes no time: "Just looking to f**k." Many of the records we saw include Whats App or Snapchat usernames -- at least two we found had published phone numbers.

The company was quick to secure the data after it was alerted to the leak by the Mac Keeper Security Research Center, but how it reacted was nothing short of dishonest and contemptible.